One FM Star Night – Pioneering Virtual Reality in Live Concerts
ZAAK Zurich, in collaboration with Swisscom Event & Media Solutions AG, introduced a groundbreaking virtual reality (VR) experience at the One FM Star Night in Geneva. As the first agency in Europe to integrate VR into live-streamed events, ZAAK enabled concert-goers to immerse themselves in the performance like never before. Using VR goggles, attendees could position themselves at the center of the stage and control their viewing angles, offering unprecedented proximity to the artists and exclusive perspectives made possible by this innovative technology.
