For IWB Basels City Center store and presentation facilities, we created an innovative, interactive and multi-media approach that invites the users to explore the world of energy, enhanced by an experience that engages more than just their visual senses. Information is key - emotion makes it memorable.

The Project includes a well-balanced palette of multisensory, interactive pieces. A 5 x 2.5 meter display installation introduces light and technology into the customer area through moving images. The centerpiece communicates the various informative and purchasable objects of the ground floor, welcoming B2C customers and clients into the innovative world of IWB services.

On the second floor, two tangible tables communicate the main strings of service to B2B clients. Wider ranges of information are depicted on two freestanding screens allowing our client to present content to a larger group of people, in the form perfectly tailored to their technologically creative products. This innovative form of presentation creates an atmosphere that invites customers to engage and interact, as it transcends usual modes of presentation through tangible, tactile technology, whilst still offering a clear and overseable space to engage with the content.

In collaboration with: Konform, Angelini Design, Tatin Design

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